Tuesday 30 October
08:00 – 09:30 am Registration, Breakfast and Networking
09:30 – 10:30 am Opening Plenary

Welcome to bbcon: David Benjamin, International President and Lianne McGrory, Managing Director, Blackbaud

Digital Transformation: Catherine LaCour, Chief Marketing Officer, Blackbaud

Blackbaud’s Technology Vision for a Better World: Kevin McDearis, Chief Products Officer and Steve MacLaughlin, VP of Data

10:30 – 11:00 am Break, Coffee and Networking
11:00-11:45 am

Fundraising, CRM & Data

Room: “Illuminate”


Room: “Imagine 1”

Digital Transformation

Room: “Imagine 2”

All Things Education

Room: “Motivate”

What We Know about Fundraising is (Mostly) Wrong

Steve MacLaughlin, VP of Data, Blackbaud

The Power of Storytelling: How to Build a Story-Creation Workflow

Stephen Follows, CEO, CatSnake

Latest Trends for Event Fundraising Success

Sandy Luther, JustGiving

[Panel] Raiser’s Edge NXT & Schools: Implementation Masterclass

Warwick School, United World Colleges and Cardinal Vaughan Memorial School

12:00-12:45 pm Making the Most of GDPR: Using Compliance to Strengthen Constituent Relationships and Fundraise Effectively

Cameron Stoll, Privacy Counsel, Blackbaud

BIG Growth. Small Team.

James McLaughlin, CEO, Cure Leukaemia & Anna May, JustGiving

Peer-to-Peer Fundraising: Steps to Sustainable Success

Rob Payne, Director of Homeless Services, HOPE Worldwide

Keyworth Squared: 10 Trends for the Future of Data in Advancement

Dan Keyworth, Director of Customer Engagement, Blackbaud, and Dan Keyworth, Head of Analytics & Data, University of Southampton

12:45 – 2.00 pm

1.15 – 1.45 pm

Lunch and Networking

Seamless Integration, Hassle Free Importing and More… by Zeidman Development in Product Innovation

2:00-2:45 pm Who are the New Fundraisers?

Dr Beth Breeze, University of Kent

Becoming a Fundraising Organisation

Kirsty MacDonald, Deputy Principal (Advancement) and Chris Webber, Head of Campaign Operations, Royal Academy of Music

Virtual Events – Building Blocks for Strategic Success

Lucy Squance, Alzheimer’s Research UK & Sandy Luther, JustGiving

Shared with Inspiration track
3:00-3:45 pm Philanthropic Psychology in Action: How to Say a Better Thank You

Professor Jen Shang, Director of Philanthropy, Hartsook Centre for Sustainable Philanthropy

Keepin’ it Real: What’s the Point of Equality, Diversity and Inclusion?

Carol Akiwumi, Social Entrepreneur

A Consumer-Centric Approach to Better Fundraising Experiences:

Rob Edwards, Head of Design, JustGiving

Blackbaud CRM: Implementation Success

Luke McGarrity, Head of Campaign Data & Insight and Joanne Lafferty, Operations Manager, University of Birmingham

3:45 – 4:15 pm Break, Coffee and Networking
4:15 – 5:00 pm Day 1 Closing Plenary: “Profiles in Fundraising Leadership” – A Fireside Conversation between

Amanda Bringans, Director of Fundraising, British Heart Foundation and

Liesl Elder, Director of Development, University of Oxford

5:00 – 6:30 pm Informal Drinks Reception


Wednesday 31 October
08:00 – 09:00 am Registration, Breakfast and Networking
9:00-9:45 am

Fundraising, CRM & Data

Room: “Illuminate”


Room: “Imagine 1”

Digital Transformation

Room: “Imagine 2”

All Things Education

Room: “Motivate”

Better the Devil You Know: Living with GDPR

Cameron Stoll
Privacy Counsel, Blackbaud

Be Brave, Be Transparent, Be Honest! Demonstrating Impact

Matt Stephenson-Dodd
CEO, Street League

Cybersecurity: Does it Really Matter? (Hint: yes it does…)

David Fardell, Managing Director, Buzzacott Giving Solutions

Strategic Engagement, Meaningful Outcomes

Mark Sollis, Strategic Vice-Principal, Writer and Engagement Specialist

9:45 – 10.15 am Break, Coffee and Networking
10:15-11:00 am Peer-to-Peer Insight: Using Data Science for Personalisation, Predictions and New Connections

Dr. Richard Freeman, Lead Data & Machine Learning Engineer

Building Your Talent Supply: How Fundraising Can Attract the Diversity it Needs

Ryna Sherazi, Head of Fundraising, and Jasmine O’Connor, CEO, Anti-Slavery International

Crowdfunding: Friend or Foe?

Keith Williams, General Manager, JustGiving

Transforming Student Awards and Donor Stewardship

Alania Cater, Product Manager, Blackbaud

11:15 am-12:00 pm Fundraising: The Future’s……Bright?

Dan Fluskey, Head of Policy and External Affairs, Institute of Fundraising

Brick-by-Brick: A Capital Challenge (that raised £21 million)

Michelle Pagett, Supporter Relations Manager, Prince & Princess of Wales Hospice

Gaming for Good: Streamraiser, Twitch & JustGiving

Jamie Parkins & Natasha Stone, JustGiving

Connecting the Campus: Case Studies from US Institutions

Jim Ballou, Principal Solutions Engineer, Blackbaud

12:00 – 1:15 pm

12.30 – 1:00 pm

Lunch and Networking

Getting the Most Out of Your Blackbaud Experience: Your Journey to Success, by the Blackbaud Customer Success Team in the Product
Innovation room

1:15-2:00 pm Data is Scary, But Powerful

Natasha Stroud
Head of Business Intelligence, JustGiving

Tales from the Secret Giver – Over a Year of Mystery Shopping and Benchmarking Supporter Journeys

John Grain, Founder, John Grain Associates

Blockchain, Bots & Alexa Blueprints: Buzzwords, or the Future of Fundraising?

Rich Strachan, Managing Director &
Puff Story, Chief Changemaker:

Transforming Social Mobility and the Student Experience

Anne-Marie Canning MBE, Director of Social Mobility & Student Success, KCL and Nik Miller, Chief Executive, The Bridge Group

2:15-3:00 pm Friend or Faux: What Emerging Trends and Technology Might Change the World

Steve MacLaughlin, VP of Data, Blackbaud

Is it Really Possible to Deliver Transformative Change?

Joe Morrison, Craft & Scale

7 Heavenly Virtues: Digital Best Practice in Action

Zoe Amar, Founder, Zoe Amar Communications

Debate: The Future of Advancement

Louise Bennett, Deputy CEO at IDPE, and Tricia King, VP of Global Engagement, CASE, moderated by Susie Baker, Magdalen College School

3:00 – 3:15 pm Break, Coffee and Networking
3:15 – 4:00 pm Closing Keynote: Turning Adversity into Opportunity
Simon Weston CBE – Veteran of the Falklands War, Charity Ambassador and inspirational speaker
4:00 – 4:15 pm Closing Remarks: David Benjamin, President, International Markets Group, Blackbaud