Agenda

Cameron Stoll, Blackbaud’s legal counsel for Privacy, will give a expert situation analysis on GDPR 150 days after it came into effect. Including:

• Insights on how it’s affected charities
• GDPR, Brexit and sharing data with the EU
• Practical tips on how to maintain a GDPR programme now that it’s in effect
• Areas to continue to work on

89% of non-profits feel under increased pressure to demonstrate the impact on their cause. ‘Impact’ is about stories, people, and outcomes, but it must also be about data and hard evidence. Non-profits need to be transparent about impact and to understand better how it can be evidenced and articulated. Join Matt Stevenson-Dodd, CEO of Street League, who are took the unusual step of producing an annual report which talked up-front about what Street League didn’t get right before talking about their successes.

We predict crowdfunding will be worth more than any one charity by 2019, yet some charities have been slow to react. These past years have seen rapid growth of personal crowdfunding as a way for individuals in need to get help from their friends and families. These campaigns have often been seen as competition for charities working in the same cause area.
But what if there were ways for non-profits to leverage the crowdfunding mechanisms to transform them into a new avenue for donor acquisition and revenue?

Join the University of Birmingham for a closer look at their successful Blackbaud CRM implementation. Learn their key drivers for selecting the solution, implementation approach, and how the solution is powering increased effectiveness and efficiency at their institution.

In this session Blackbaud Raiser’s Edge NXT Product experts will describe capabilities added to the product this year and share what the future holds.

Funnels, Pyramids and Giving Loops… Join Steve MacLaughlin, vice president of data and analytics at Blackbaud, to challenge what you think you know about fundraising growth, and explore how the fundraising pyramid really works in the real world.

Welcome to the concept of live-stream gaming marathons for non profits! An introduction to live-stream gaming for good fundraising on JustGiving What is Twitch.tv? How can my supporters start to “game for good”? Introduction to StreamRaiser, Top Tips and Case Studies

We believe in helping students access the education to fulfil their dreams and we know you do too! To accomplish this, colleges and universities are focusing fundraising efforts on scholarship opportunities for students. However as the number of scholarships grow, the administration of those funds becomes more complex. Stewarding the donors of those funds can be an even larger challenge. We understand your pain and you are not alone! During this session we will review how hundreds of colleges and universities have overcome their scholarship and stewardship challenges. We will also have a panel of experts ready to answer our biggest scholarship and stewardship questions. This session is great for the experienced scholarship or stewardship professional AND those who just want to learn a little more!

Data science can be used to assist peer-to-peer fundraisers and donors to be measurably more successful. We will talk about how we provide them smart defaults determined using prediction algorithms, personalised contents using machine learning (ML), and help them unlock new insight and create new connections using graph analytics and natural language processing (NLP). In this session Richard Freeman, PhD, lead data and machine learning engineer from JustGiving, will review how he uses these techniques to power social good – and how you can too.

Like every organisation, JustGiving analyses its data to better segment, target and serve its constituents. The trouble is, there’s a lot of data. And trying to make sense of that data can leave you feeling somewhere between daunted and totally overwhelmed. Join Natasha Stroud, Head of Business Intelligence at JustGiving, as she explains how they have harnessed data to make better business decisions, and how you can too.

Let’s face it, the Diversity agenda is expensive and harmful to white people. It gets worse: unconscious bias training “doesn’t work” and we are all naturally wired to “see colour”. So why would any non-profit embark on the journey? Is it really the secret to sustainability or just another fad? Come, let’s explore this together.

In this session Blackbaud CRM Product experts will describe capabilities added to the product this year and share what the future holds.

Capital appeals can be both terrifying and brilliant. A capital appeal can put a huge strain on any organisation, it needs careful planning and preparation and can involve major change. It is also amazing how a capital appeal can galvanise donors into action. Join Michelle Pagett, Supporter Relations Manager at The Prince & Princess of Wales Hospice, to hear how this Glasgow hospice raised £21m, and how the demands of running a capital appeal has lead the charity to evaluate and improve its fundraising operations.

Over the last two years, Virtual Events have seen a meteoric rise in popularity. The keys to Virtual Event success remain elusive for some while others have utilised this opportunity to build community, connections and raise money for their mission. Join this session to hear how one such organisation, Alzheimer’s Research UK, built a movement and galvanised a whole new tribe of supporters to Defeat Dementia.

How do you create a fundraising organisation in which philanthropy becomes part of the DNA rather than just a bolt-on? At the Royal Academy of Music we are on this journey, and it’s all about vision, people and technology. We will share how we are building the engine room, using an ecosystem of smart technology, which will drive this evolution from the bottom to the top of the organisation, sharing some of the highs (and lows) along the way.

In this session eTapestry Product experts will describe capabilities added to the product this year and share what the future holds.

Cure Leukaemia have achieved extraordinary fundraising growth, raising over £2.2million in 2017 alone with a team of just five fulltime staff. They applied business principals, developed celebrity ambassadors, and after a 6 month selection process won the rights to be one of Deutsche Bank’s national Charities of the Year for 2018 & 2019. Join James McLaughlin, Cure Leukaemia’s CEO in conversation with Anna May from JustGiving to find out exactly how they managed it.

Exploring case studies of personalised fundraiser and supporter engagement:
● Recognising behavioural patterns in your users and employing emotional cues to create compelling triggers
● Enabling the personalised experience by building creative storytelling tools into digital products that people will love

Mark embraces undertaking a strategic approach to alumni, and wider supporter engagement, for higher education institutions – with a decisive role for data, technology, metrics and business models in support of achieving meaningful outcomes. Join Mark Sollis for case studies and insights from Robert Gordon University, British Columbia and Calgary, as well as from Australia and beyond.

Documents stored as attachments, in network folders or in filing cabinets do not comply to the Data Protection Act of 1998 or the General Data Protection Act (GDPR). Learn how to securely store and protect information and be compliant with PaperSave, a seamlessly integrated Document Management solution with RE, RENXT and BBCRM.

Augmented Reality. Neural Networks. Crytocurrency. 4D Printing. Smart Dust. We are surrounded by a whirlwind of amazing technological innovations, but which ones will go big and which will go bust? How will emerging consumer trends, technology evolutions, and social good sector strategies all come together? That’s what this session is all about. Join Steve MacLaughlin, vice president of data & analytics at Blackbaud as he explores the potential perils and possibilities of the not too distant future of tech, and its impact on the social good sector.

• Storytelling has long been an important part of the human experience. Stories help us understand ourselves, each other and the world around us. When organisations discover the best story/stories for their cause, they massively increase their chances of opening hearts, minds and wallets. But to wield this power, we need a professional, structured approach to finding and crafting the best narratives. Storytelling is not an unknowable dark art, it’s technology. And like any other technology, techniques can be tested, refined and targeted.

Join Stephen Follows as he shares the workflow that his story agency, Catsnake, uses to develop its work, bringing together the psychology of storytelling and the ‘lean start-up’ mindset to test which storytelling route will have the most impact. This unique approach has been used to drive results for numerous major UK charities. You will leave empowered to apply the same principles to your own fundraising work.

Join Rob Payne, Director of Homeless Services at HOPE worldwide, to learn how they used technology and creative solutions to drive sustainable fundraising success through peer-to-peer channels, with a small team and modest budget.

• Join veteran Blackbaud solution expert, Jim Ballou, for an energising overview of how higher education institutions are achieving success on campus with the Blackbaud education cloud. In this fast-paced session, Jim will showcase Blackbaud Higher Education Solutions and share strategies that institutions are using to increase collaboration across campus, improve alumni and supporter engagement, and increase funds raised.

How should we thank our donors? Should we thank them differently depending on the quality of our relationships with them? How much more money can we raise if we thank donors in the right way? How much better can we make donors feel? Prof. Jen Shang, a philanthropic psychologist from the Philanthropy Centre at Plymouth University, presents her latest experimental research with five charities on how to say a better thank-you. Come and join her if a better thank-you is what you are after!

• Aluminati has created a hassle-free way for your constituents to stay in touch by automatically synchronising social media profile data against your Blackbaud database. Fully licensed by LinkedIn, Daniel will present this consent-driven solution that adheres to data privacy legislation whilst automating a lifetime of data updates.

In this session, Nik and Anne-Marie will to share their collective expertise, experience and predictions on social mobility, improving access to quality education, student experience and the role that alumni can play as ambassadors, champions and advocates. They will include insights around how technology and data can be enablers of these needs and give a glimpse into their ambitions for the future.

• Learn about exciting, new payment features coming in 2019. This session includes a review of what has already been delivered this year and sets the stage for future financial technology innovation.

Join award-winning digital agency 3 SIDED CUBE for this look at how you can use the latest technology to revolutionise your fundraising strategy. We hear the same buzzwords thrown around day after day, but what do they actually mean, and more importantly, how can you actually use them to improve your organisation’s fundraising activities? We’ll explore the use of blockchain, AI bots and voice technologies in making organisations more transparent, more engaging and improving the donation process.

Analysing over 2,500 interactions from 40+ secret givers who have been engaging with charities large and small over the past 18 month, has uncovered what they truly think of the charities they support: what motivates them, and what leaves them colder than the turkey leftovers on Boxing Day? This session provides some unique insights into the donor experience from the frequency, quality and accuracy of communications to phone calls, thank you letters and complaints. Come and hear the good, the bad, and some ugly – straight from the donor’s mouth!

Earlier this year, charity bodies formed a new group to create a digital code of practice with the goal of enhancing digital best practice in the non-profit sector, and bringing much needed support for digital activity in charities. Join Zoe Amar, non-profit digital guru and chair of the Charity Digital Code of Practice, to hear the seven digital skills your organisation should focus on now to thrive in the digital age: from leadership to being user-led.

With GDPR, ePrivacy and the increased global focus on data privacy and protection, every institution is evaluating the scope of recent legislation and how to implement privacy policies for their constituents. Join Blackbaud’s Cameron Stoll, General Counsel, and Dan Keyworth, Director of Customer Engagement for a discussion of regulation, best practices, and examples of how institutions are seizing the opportunity to adopt new policies to better engage alumni and raise more – all while strengthening compliance.

Your data strategy should empower your ability to deliver an awesome supporter experience at every stage. Your supporters are trying to send you messages through data. Sometimes, blind spots in our data prevent us from seeing the whole picture. Learn how Omatic Lifecycle Management eliminates these blind spots, giving you the ability to employ a data strategy that powers your supporter experience while increasing fundraising effectiveness.

One of the biggest threats in recent years to organisations is a cyberattack and as we become increasingly more reliant on technology, the potential risk to your organisation grows. In this session David Fardell, Managing Director of Buzzacott Giving Solutions, walks us through the current cyber threat landscape, highlights where these threats are coming from and practical steps you can take to protect you and your business.’

• Where’s the silver lining with GDPR? With the increased global focus on data privacy and protection, every organisation is evaluating the scope of GDPR and ePrivacy legislation and how to implement privacy policies for its constituents. Join Blackbaud’s Cameron Stoll – lawyer, privacy counsel and Blackbaud’s data protection officer –

for a discussion of what regulation requires, alongside best practices and examples of how organisations might meet their compliance obligations while seizing the opportunity to build relationships with constituents and focus their fundraising efforts.

Join JustGiving for the latest view on event fundraising trends happening here in the UK and globally. What are consumers engaging with? What types of events are on the rise? Come join us for a first look at the latest trends as you build your 2019 plans.

Bringing together the two halves of the Education sector, leaders from CASE and IDPE will engage in a lively ‘state of the sector’ session moderated by Susie Baker of Magdalen College School. They will compare and contrast the challenges, opportunities, similarities and differences between Development and Alumni relations at Higher Education Institutions and Schools respectively right now.

Charities have been front page news in 2018. The Presidents Club, international aid organisations, and safeguarding have all been hot topics of debate and focus, bringing issues of regulation, ethics, and the trust and confidence of the public to the fore. With charities still working through GDPR, and looking ahead to future uncertainties, the future of fundraising can seem challenging. In this session, Daniel will talk about the big issues affecting charities, and fundraising, and give you reason to believe that a bright future for fundraising is on its way.

The business case for building a diverse workforce is well-known, and many parts of the charity sector have worked hard to understand how such talent can be better attracted. But this session flips that discussion on its head! How can we, as a sector, proactively influence the career choices of people with talents currently under-represented in UK fundraising – such as BME or non-university educated people – and from whom we can gain so much? How can we drive changes to make sure they consider fundraising as a career option? Expect a lively, creative workshop that is solutions-focussed!

The two Dans will explore ten ways in which education advancement teams will be able to harness new or better data, backed by technology, to help advance their fundraising and engagement missions in the future. Covering everything from data simulation and forecasting to preference-driven communications, and from influencer identification and scoring to real-time benchmarking, this session is intended for both leaders and their teams alike, leaving you with a combination of practical ideas and excitement to take back to your institutions.

• Join Product Director Robert McAllen as he reviews recent changes in NetCommunity and give a sneak preview of what’s in store for the product.

• • Hear from three schools as they describe their experiences with Raiser’s Edge NXT so far; from implementation through to results:

  – Phillip Rothwell, Development Director, Warwick Independent Schools Foundation
  – Sheri Uludag, Fundraising Officer, United World Colleges International Office
  – Hannah Thackwray, Development Manager, The Cardinal Vaughan Memorial School

• Dr Beth Breeze, from University of Kent’s Centre for Philanthropy, will present findings from a major study of UK fundraisers which highlights the personal and professional skills held by those who raise the most money for good causes.

• • Whether it’s becoming insight-led, creating digital efficiencies or producing innovative products, delivering transformative change always requires integrated, cross-team working. And inevitably, these complex projects almost never run to time or budget. And many fail entirely. Why is that? And is there any way to avoid frustration, exhaustion and a stream of bad news?

  Join Joe Morrison, Founder of strategic consultancy Craft & Scale and survivor of many ‘transformative’ projects (good and bad) to explore why history keeps repeating, and what can be done to deliver critical change.

Join Blackbaud’s global Chief Products Officer, Kevin McDearis, and our VP of Data and Analytics, Steve MacLaughlin, as they set out Blackbaud’s “Tech Vision for a Better World”. They will describe how Blackbaud is leveraging technology to drive customers beyond just increasing fundraising, to increasing results. We’re innovating in ways that help you unleash the power of data, drive radical collaboration and catalyse individual impact – and we want you to hear all about it!

• Amanda and Liesl run two of the most successful fundraising teams in the country, at University of Oxford and British Heart Foundation respectively. In this informal session, moderated by Blackbaud’s Head of Global Philanthropy, Rachel Hutchisson, they will discuss their personal journeys to the top of fundraising; what it’s really like to lead such high profile operations; and women in fundraising leadership. They will also compare philanthropy in their respective sectors: “Charity vs Higher Education,” and give their views on where technology fits in to the whole picture.

They will also take your questions so come prepared!

Come and hear JustGiving’s product managers discussing an incredible range of exciting developments coming soon! Including contactless donations, fitness apps, fee structure, campaigns and integrations!

In 1982 the Sir Galahad was destroyed in Bluff Cove on the Falkland Islands. On board was Simon Weston, Welsh Guardsman, a name and face that was going to become well known for his struggle to overcome his injuries including 46% burns, and redefine his role in life. Simon’s message is one of achievement, of triumph over adversity, of seizing the moment and succeeding.

Simon will use his story to motivate and encourage those who want to move on to the next goal, whatever it may be! He is a highly inspirational speaker with message centering on single-minded determination; to not only accept what is, but to turn it to your advantage.